Press Releases

QA INTERNATIONAL creates new business unit QA DIGITAL to market high-end digital imagery

Montreal, August 30, 1999. QA INTERNATIONAL announces the creation of the new business unit QA DIGITAL in charge of the commercialization of high-end digital imagery to professional users. The new business unit has been created to strengthen the development and commercialization of digital content and attract a larger clientele in the communication industry.

Since ten years, QA International creates, develops and produces editorial content built around state-of-the-art computer images for publication in print and electronic media throughout the world. QA International is now a leading proponent of digital imagery and is active on five continents.

"With the creation of QA DIGITAL, we strengthen our commitment to develop innovative digital content and reinforce the high recognition of our imagery," said Jean-Pierre Servant, Executive Vice-President at QA International. "QA DIGITAL is the reference for users of digital imagery offering an excellent source of high-end digital, professional illustrations", continued JP Servant. "As an independent business unit, QA DIGITAL can focus on its objectives and extend its reach to new customers in the advertising, publishing, corporate communications and multimedia/online community."

QA DIGITAL commercializes a portfolio of thousands of high-end digital illustrations that are made available through either traditional or royalty-free licensing. QA DIGITAL creates also custom digital content such as 2D and 3D-illustrations and animations.

Over the last 10 years, QA INTERNATIONAL, a pioneer in the creative community, has acquired an exceptional expertise in computer-generated imagery, that will be made available through QA DIGITAL. Its creative team is composed of experienced illustrators with extensive artistic background. Most of QA DIGITAL's international clients are highly recognized firms such as BBDO West, Pentagram Design Inc., Saatchi&Saatchi, Mazda (Japan), Zanichelli editore s.p.a. (Italy) and Polygram Italia SRL. QA DIGITAL has also created the entire digital content for the Macmillan Visual Dictionary containing thousands of high-end object illustrations.

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